my name is angelica, but most call me angie, ang -- or to my dad -- lil' spud.
i'm a brand strategist living in los angeles, california.
i enjoy helping brands solve their problems. and other problems they didn't know they had. i ask a lot of but-why-not?s and dig deep to find real, raw consumer and cultural truths.
i have experience working across the food and beverage, consumer packaged goods, spirits, travel, tech, beauty, sports, and retail industries on brands like whole foods market, Patrón tequila, eva air, NFL, and more.
at the end of the day, my passion lies in making creative ideas smart, efficient, and effective.