My name is Angelica, but most call me Angie, Ang -- or to my dad -- lil' Spud.
I'm a brand strategist living in Los Angeles, California.
I enjoy helping brands solve their problems. And other problems they didn't know they had. I ask a lot of but-why-not?s and dig deep to find real, raw consumer and cultural truths.
I have experience working across the tech, food and bev, entertainment, CPG, spirits, travel, beauty, sports, and retail industries on brands like Whole Foods Market, AT&T, NFL, Patrón Tequila, and more.
At the end of the day, my passion lies in making creative ideas smart.