my name is angelica, but most call me angie, ang -- or to my dad -- lil' spud.
i'm a brand strategist living in los angeles, california.
i enjoy helping brands solve their problems. and other problems they didn't know they had. i ask a lot of but-why-not?s and dig deep to find real, raw consumer and cultural truths.
at the end of the day, my passion lies in making creative ideas smart, efficient, and effective.