Here’s a snapshot of our 2016-2017”Made of California” brand campaign for the California Avocado Commission, complete with both our evergreen brand assets and social content that connected with current cultural events that made sense for the brand and its audience.
In addition to these evergreen brand assets, we also found ways to be a part of conversations happening in social that were timely and made sense for the brand. See below for some examples:
Creative: Scott Model & Patrick Simkins
Social Strategy: Karla burgos, me
Brand Strategy: me