situation: while interning at R/GA los angeles, we were tasked with an intern project for NFL Fantasy. 

Challenge: get non-fantasy football players to 1. begin playing fantasy and 2. play with NFLfantasy rather than a competitor.

insight: people think fantasy is only for super fans. they are wrong.

strategic approach: fantasy on your terms. 

design: nathan fyock

art directioN: frank benavides

copywriter: julianne perry

strategy: yolanda saetern & myself

video production: jack gorlin