Agency: R/GA

Situation: While interning at R/GA Los Angeles, we were tasked with an intern project for NFL Fantasy. 

Challenge: Get non-Fantasy football players to 1. begin playing fantasy and 2. play with NFLfantasy rather than a competitor.

Insight: People think fantasy is only for super fans. They are wrong.

Strategic Approach: Fantasy on your terms.

design: nathan fyock

art directioN: frank benavides

copywriter: julianne perry

strategy: yolanda saetern & myself

video production: jack gorlin