situation: thursdays are an interesting day of the week for many young adults. according to our research, some view thursdays as an early start to the weekend -- a night to go out and party. Others view thursdays as a night to stay in and get caught up on work before the weekend begins.
challenge: while millennials are divided on what thursdays represent in their week, find a way to get them to rally behind thursday night football no matter their usual routine.
the idea: anything can happen on a thursday.
this campaign spot highlights a number of "historic thursdays" in american culture to a bunch of random, mundane things that have also happened on thursdays to highlight the point that anything can happen on a thursday, including thursday night football.
agency: r/ga la