Below are examples of TV and print creative that were seeking to align with moments and occasions in culture that made sense for the brand.
Patrón x NBA All Star Weekend :15
Patrón x Kentucky Derby :15
Patrón x 2017 Holiday :15
Patrón x Espn Body Issue (print)
Patrón x Earth Day (print)
Patrón x International Tequila Day (print)