Agency: MullenLowe

Below are examples of TV and print creative that were seeking to align with moments and occasions in culture that made sense for the brand.

__

Patrón x NBA All Star Weekend :15

Patrón x Kentucky Derby :15

Patrón x 2017 Holiday :15

Patrón x Espn Body Issue (print)

Screen Shot 2018-08-22 at 10.47.01 AM.png

Patrón x Earth Day (print)

Screen Shot 2018-08-22 at 10.53.23 AM.png

Patrón x International Tequila Day (print)

Screen Shot 2018-08-22 at 10.52.59 AM.png