Agency: MullenLowe

As the first creative agency of record for Whole Foods Market, we at MullenLowe were tasked with creating a new brand campaign that would help eliminate some of the pretense and judgment surrounding the store's brand. 

We did that by creating an insights-driven campaign that celebrates food passion of all forms in ways that normal, everyday people can relate to. Below are some examples of our seasonal in-store posters and brand TV.

Fried Chicken.jpg
Donuts.jpg
Beets.jpg
Eggs.jpg
Lunch Trade.jpg
Toppings.jpg