Agency: MullenLowe

As the first creative agency of record for Whole Foods Market, we at MullenLowe were tasked with creating a new brand campaign that would help eliminate some of the pretense and judgment surrounding the brand. 

We did that by creating an insights-driven campaign that celebrates food passion of all forms in ways that normal, everyday people can relate to. Below are some examples of our seasonal in-store posters and brand TV.

This is 360 campaign extending across social, digital, OOH, .com, in-store, and TV.

Fried Chicken.jpg
Lunch Trade.jpg