As the first creative agency of record for Whole Foods Market, we at MullenLowe were tasked with creating a new brand campaign that would help eliminate some of the pretense and judgment surrounding the brand in order to help WFM remain competitive in the health foods industry.
We did that by creating an insights-driven campaign that celebrates food passions of all forms in ways that everyday people can relate to. Below are some examples of our seasonal in-store posters and brand TV.
The idea: Whatever Makes You Whole.
This campaign extends across social, digital, OOH, .com, in-store, and TV.